Franco Iseppi is professor of Communications Theories and Techniques at Turin’s Polytechnic (Cinema and Media Engineering School). He was vice-president of Italy’s Touring Club since 2008. Later on he was the scientific coordinator for Italy’s “Buon Ricordo” Foundation and has been president of Italy’s Touring Club since 2010. In the past he authored and produced TV programs of RAI, then became Director of programming and subsequently Director General from 1998 to 2003. A keen observer of mass communications, Iseppi currently contributes to specialist journals and magazines.